reed seifer designs

identity, publication and all-around feel-good designer reed seifer has a penchant for cheering people up. reed created his project optimism when he was a design student at clark university. he created limited edition optimism buttons that he gave away, and reprised the idea several times and in larger quantities each time after he graduated. since then, the enthusiasm has grown to amazing proportions. take a look at his supportive, humorous and gently self-affirming products he has created to lift our spirits:

okay, maybe that print is a little snarky but can you imagine being in a bad mood once you look at the jar of optimism sitting on the shelf in front of you?

reed has been commissioned for a large scale distribution of optimism in new york sometime this year, so be on the lookout! until you are wearing one on your lapel yourself, you can view reed’s portfolio here (he designed the beautiful ralph lauren book for rizzoli) and take a peek too at his project optimism site. and you can purchase all the items shown above at supermarket.